How many times should I use the strong element to highlight a word as important?
I am studying HTML I was left with the following doubt:
<h2>Elemento <strong>div</strong></h2>
O elemento <strong>div</strong> também define uma sessão genérica de uma página, ou seja, pode representar qualquer tipo de conteúdo. O elemento <strong>section</strong> difere do elemento <strong>div</strong> pois ele tem uma semantica envolvida, o conteúdo faz sentido estar naquele ponto, no entanto o elemento <strong>div</strong> permite que não tenhamos nenhuma relação com o conteúdo...<br>
É muito usado para fazer formatação de página, para poder alterar o conteúdo com javascript, então <strong>div</strong> é uma sessão sem uma semântica associada.
In the excerpt above:
- I highlighted the word " div " using the element
strongin my title inh2. - in the description about the element "div" I again highlighted the same information with the
strongagain for 3 times.
My doubt is if this makes sense for search engines like Google or Bing and if it impacts something because I have this number of highlights higher or only the highlight of the word " div " in the title would suffice.
3 answers
I will leave my consideration. About what is Bold <b> and <strong> vc you can read here What is the semantic difference between and ? Do they replace and ? and this has a lot more to do with semantics and accessibility than with SEO. these tags are to assist screen readers, and although they change the visual aspect of the element, what is at stake is the semantic value of the content, and not whether the element appears to be bold or not.
As it is already widely discussed no one can know for sure how the Google crawler works, that's a milhão 1 million question and whoever finds out is rich. What you can do is testes A/B and check the indexing. A pretty basic test would be to put your keyword between tag <strong> and see if your ranking better in the next few days. Do not make many changes at once, as you will not be able to identify what actually increases the ranking or not. I suggest you read these articles https://resultadosdigitais.com.br/blog/teste-ab-google-analytics / and https://rockcontent.com/blog/seo-split-testing /
Another Thing, think of the hierarchy of importance of things. When everything seems to be very important, nothing is important, since for the user everything seems to have the same importance... It sounds silly, but a text with too much bold ends up homogenizing and taking away the relevance of what is really important, and Google can take this into account.
How do you think Google will classify content treated this way? ;)
These tips for the keyword may make more sense than filling your text with <strong>s
- keyword at the beginning of the title
- keyword in Meta Description
- the earlier it appears in the text the better (not multiple times)
- 2-3 different variations of keywords in text
- H1 A exact keyword
- H2 keyword variation
- in your URLs
- in the inner link anchor text
- in the
ALTof the images if you have images
This is a controversial and opinion-based topic.
Can't accurately state the amount of times you can or can't use this feature. The fact is that it has its usefulness, and nowadays search engine ranking algorithms are much smarter and there are N variables that added together will give a positive or negative end result.
According to Mozzila the semantics of the tag imply:
The element is used on content that is of "great importance", including urgent things (such as alerts). It can be sentences that are of great importance to the entire page, or, you can merely try to point out that some words are of great importance, compared to the nearby content.
Maybe a test that can work to know if it makes sense, is to replace the values of the tags with something like: attention!. But in the end it is very subjective say.
One thing that is already known is that: " Google hates it when it finds out that sites are trying technical tricks, rather than doing something that also benefits users..."
This question has a few more references from which you can draw and draw your own conclusions.
For SEO purposes, the answer is 0.
You should not apply <b>, <strong> or any kind of Highlight in any word of the text thinking only about SEO.
There are some variables known to be observed by Google to assess the relevance of a page, but the amount of times the keyword is bolded in the text is certainly irrelevant.
This doesn't work, and eventually, depending on the situation, I imagine it might even be identified as a ação manual by the seeker.
What Works is to be useful to the user, is to provide a good experience. So to decide when you should highlight the keywords in the text, you should think about the user experience; just that.
Bold for example should always be used as if it were in an offline text, in order to really highlight a word, phrase or expression that is important within the text.
I think a a good tip is to think more broadly, in the text scanning , and use the highlights within the focus points of reading in F, which will allow the user to stay longer on the page, and that find what you are looking for easily.
Image of the reading pattern in F:
But realize that favoring scanning is not thinking about ranking, but rather improving the reading experience of the user , which will affect several important metrics, such as page dwell time, bounce rate...
Think of this: if the user enters your page and leaves quickly - frightened by so much bold e.g. rsrs-and goes back to Google to search again for the same keyword that made him arrive on your page, then of course google knows that you haven't solved his problem, and that's bad.
On the contrary, if he stops searching for keyword, and remained right time on your page, This indicates that your page solved his problem, and that's good. If bold helps in this, cool, otherwise do not use.
P.S.: a good way to 'know' what Google 'thinks' of your page is to use https://web.dev , Google tool that serves to evaluate not only SEO, but tbm performance, accessibility and good practices.